Founder + CEO
Ray Kelly is an inventor, founder, and CEO pioneering a new category of design-led health technology at the intersection of sound, recovery, and human performance. As the Founder & CEO of TERSA, he is advancing a new approach to wellness focused on nervous system regulation, recovery, and expanded states of consciousness. His work spans multiple inventions, including the patented SAVA Sound Pod, with a broader vision to redefine how individuals and institutions experience wellness.
With over two decades of experience working at the highest levels of performance and recovery, Ray has advised and managed the health of elite athletes, global music artists, executives, and royalty. His work offers a rare lens into the demands placed on the body and nervous system under sustained pressure, informing a more integrated approach to recovery and human optimization.
Ray’s path into this field was shaped by personal adversity. As a junior Australian athlete, his football career ended following a series of severe injuries, including multiple knee reconstructions as well as spinal surgery, and complex autoimmune challenges. These experiences became the foundation for a lifelong pursuit of understanding pain, recovery, and the deeper connection between mind and body.
From an early age, Ray immersed himself in performance and human physiology - becoming Australia’s youngest qualified football coach while studying anatomy and physiology and working as a strength and conditioning coach in his teens. He went on to further his studies across exercise science, biomechanics, injury rehabilitation, and kinetic chain assessment -building the technical foundation that would underpin his later work.
Over a 20-year career, Ray became a globally sought-after pain management practitioner, particularly within the music industry, where he managed the health and performance of some of the world’s leading artists. During this time, bridging his work in pain management and nervous system regulation with the profound impact of immersive music, he developed a proprietary methodology centered on a more integrated, multidimensional approach to healing and performance.
Today, Ray’s work has evolved beyond practice into building TERSA as a category-defining platform. Through a combination of patented technology, original sound, and design-driven environments, he is focused on creating immersive systems that support recovery, regulate the nervous system, and unlock new levels of human performance.
Our team
Tom Gioia
President & CFO
Tom has built his network and skill-set through roles with leading private equity firms and multiple C-level roles, previously serving as both a CEO and CFO. Unlike most executives, Tom builds on his experience investing in businesses, managing complex operations, and building high-functioning teams across manufacturing, services, software, and hardware businesses. In addition to his executive and investing experience, Tom holds a B.S. in Molecular Biophysics & Biochemistry from Yale University and an M.B.A. from Harvard Business School. As President and CFO of TERSA, Tom is shaping the company into its next chapter of growth.
Mariah Rich
COO
Mariah Rich builds and scales design-led brands at the intersection of operational strategy, experiential design, and refined brand development. Over the past two decades, she has worked as a founding team member, managing director, creative executive, and COO across luxury lifestyle, wellness technology, and global campaign production. As the COO of TERSA, she is helping shape and scale the company’s next phase of growth. Her experience includes leading international brand partnerships, scaling consumer product lines across U.S. and European markets, and directing large-scale experiential productions. She has built the operational foundations for fast-growing creative companies, balancing aesthetic refinement with strong business architecture. At the core of her work is leading TERSA - translating vision into systems and creative ambition into sustainable growth.
Ariel Granoff
Chairperson
Ariel Granoff joins TERSA as Chairperson, bringing over a decade of senior leadership in financial institutions where she has driven strategy, capital-allocations and client-solutions across global investment banking and advisory. Most recently she serves as Managing Director at LionTree Advisors and prior to that led investment banking for financial clients at J.P. Morgan. Her deep experience in building high-performing teams, structuring complex transactions, and navigating evolving markets positions her to guide TERSA’s next phase of growth with confidence and insight.
Andrea Wise
Director of Brand Development and Partnerships
Andrea Wise is a performance coach and breathwork specialist with over 20 years of experience optimizing human performance. Her clientele spans C-suite executives, professional athletes, hedge fund leaders, and recording artists who operate in high-stakes environments where mental resilience is non-negotiable.
Her unique background in personal training, corporate leadership, and entrepreneurship gives her fluency across business strategy, somatic science, and institutional partnerships. At TERSA, she directs brand development and builds strategic relationships that position the SAVA Sound Pod as the standard for premium nervous system optimization.
Sophie Goldschmidt
Advisor
Sophie is a dynamic, senior, global leader with broad and deep proven experience in sports, entertainment, media and technology. Throughout her career she has been at the forefront of globalizing and innovating sports and entertainment properties. Currently, Sophie is CEO of the US Ski & Snowboard Association (USSS). Previously she was CEO of the World Surf League (WSL) and prior to that held leadership, commercial and marketing roles at the National Basketball Association (NBA), the Women’s Tennis Association (WTA), the Rugby Football Union (RFU), the PGA European Tour, Adidas and the global sports marketing & entertainment agency CSM.
Dr Andy Walshe
Human Performance Advisor
Dr. Andy Walshe is a globally recognised leader and expert in the field of elite human performance. He is at the cutting edge of human performance. He is the co-founder of The Liminal Collective, a global community united by passion for human performance, and is also the former Director of High Performance for Red Bull where he helped Felix Baumgartner jump to earth from a helium balloon in the stratosphere.
Dr Walshe has worked with hundreds of international professional athletes and cultural opinion leaders; supervises a team of industry-leading scientists, engineers, physicians and technologists to develop and implement elite performance models.
Before that, Andy designed a performance program for the U.S. Olympic ski and snowboard teams, and also worked at the Australian Institute of Sport, NSW Institute of Sport and Queensland Institute of Sport.
Visit our showrooms and partners to experience the effects for yourself. By appointment only. Email team@tersa.co to enquire.